#include<iostream>
#include<algorithm>
#include<cstring>
#include<string>
#include<cstdio>
#include<vector>
typedef long long LL;
using namespace std;
int main()
{
    int t;
    cin>>t;
    while(t--)
    {
        string s1,s2;
        cin>>s1;
        int time[100010]={0};
        LL sum[100010]= {0};
        LL ans=0;
        for(int i=0; i<s1.size(); i++)
        {
            s2[i]=(s1[i]=='1')?'0':'1';
            if(s1[i]=='0')
                time[i]=2;
            else
                time[i]=1;
        }
        int flag=1;
        LL res=0;
        for(int i=0; i<s1.size(); i++)
        {
            if(flag==1)
            {
                if(s1[i]=='1')
                {
                    sum[i+1]=sum[i]+i+time[i];
                    flag=2;
                }
                else if(s1[i]=='0')
                {
                    flag=1;
                    sum[i+1]=sum[i]+2*i+time[i];
                }
            }
            else
            {
                if(s2[i]=='1')
                {
                    sum[i+1]=sum[i]+i+time[i];
                    flag=1;
                }
                else if(s2[i]=='0')
                {
                    sum[i+1]=sum[i]+2*i+time[i];
                    flag=2;
                }
            }
            res+=sum[i+1];
        }
        cout<<res<<endl;
    }
    return 0;
}