#include <bits/stdc++.h>

using namespace std;

#define FOR(i, a, b) for(int i = (a); i < (b); i++)
#define RFOR(i, a, b) for(int i = (a) - 1; i >= (b); i--)
#define SZ(a) int(a.size())
#define ALL(a) a.begin(), a.end()
#define PB push_back
#define MP make_pair
#define F first	
#define S second

typedef long long LL;
typedef vector<int> VI;
typedef pair<int, int> PII;
typedef double db;

void solve()
{
	string s;
	cin >> s;
	int n = SZ(s);
	vector<vector<LL>> f(n + 1, vector<LL>(2));
	LL res = 0;
	RFOR(i, n, 0)
	{
		FOR(j, 0, 2)
			f[i][j] = (s[i] - '0') ^ j ? n - i + f[i + 1][j ^ 1] : 2 * (n - i) + f[i + 1][j];
		res += f[i][0];
	}
	cout << res << "\n";
}

int main()
{
	ios::sync_with_stdio(0);
	cin.tie(0);
	cout << fixed << setprecision(15);
	int t;
	cin >> t;
	while (t--)
		solve();
	return 0;
}